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    zero waste


    Wanted - Pet known for its great damage on nature as a daily used product. Poster gives a very straightforward message with a little humor inside. It aims to show the impact and raise awareness about pet bottles. The idea of a wanted poster is a great fit for the main purpose of the poster since its grabbing attention instantly due to its historical background. Its western reference and comic book look of the design aims to attract kids. Design kept very simple, typographic and information based just to make it look like a sheriff made poster at his office. Each text in the poster carefully picked and placed. Even in the details of mug shot, the energy consumption data can be found.

    Paper Trees - There is a saying that goes like “Think twice, act once.” which reflects the base idea of zero waste lifestyle mentality. The slogan of the poster aims to show this relationship and direct people to think twice about their wastes. One of the most important waste product of our time is paper. Which is a fact that we know for a very long time however only %58 of paper waste recycled in the world according to The International Council of Forest and Paper Associations (ICFPA) data. To visualize the inadequacy of paper waste management, an illustration of crumpled papers forming a tree used to emphasize the importance of waste management. Poster aims to make people think before they throw a paper in a trash can and encourage recycling in a simple yet very effective way.